Jon Nichols
Associate Director—Business Planning Center of Excellence
The Clorox Company

Jon Nichols is the Associate Director of the Business Planning Center of Excellence of the Clorox Company. After leading efforts to ensure availability of all Clorox products during the recent pandemic, he moved on to lead Clorox’s efforts to integrate AI and machine learning into forecasting. He aims at developing universal S&OP processes. Jon holds a degree in Logistics and International Business from the University of Tennessee, Knoxville.


You will learn:
  • How FVA differs from metrics like Mean Absolute Percent Error (MAPE)
  • How to determine which forecasting inputs and methods genuinely add value
  • How to use FVA to focus on the most impactful elements of forecasting
  • How FVA is more realistic than arbitrary, or industry benchmark accuracy goals
  • The best FVA practices
  • How to integrate FVA into your organization's forecasting processes
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