Fitz joined the Coca-Cola System in 2018 upon the refranchising of the Canadian bottler and was actively involved in the purchase of CCRC. In his current role, Fitz is focused on improving organizational performance through the delivery of financial visibility and reporting capabilities that empower employees to “Act Like an Owner” and drive continuous improvement while ensuring financial resources are in place to re-invest for the future. Prior to joining the Coca-Cola System, Fitz spent 20 years in private equity and investment banking, including 16 years with Kilmer Group’s private equity arm, actively sourcing, evaluating, structuring, executing and managing direct investments across a variety of industries in Canada and the US.

Justin serves as the senior finance executive of Coca-Cola Beverages Northeast, a $1.4 billion revenue Coca-Cola Bottler, operating across all New England states, portions of New York and Pennsylvania. Justin began his career with Coke Northeast over 18 years ago, with progressive roles and responsibilities in Sales, Marketing, and Finance disciplines, the last three of which have been in the current position. In 2017, Justin helped lead the acquisition of over +$900 million in revenue, tripling the size of Coke Northeast and the integration from two COBALT ERP systems to SAP.

James Snyder is a Consulting Director for Allitix based in Walnut Creek, CA with 20+ years of professional experience spanning several Fortune 500 companies and functional roles. James is an innovative leader focused on developing solutions to capitalize on known opportunities, identify unknown opportunities, eliminate waste, and deliver value to the enterprise. Further, James is adept at delivering solutions that optimize/evolve business process, drive transparency, leverage available assets and resources, as well as maintain data hygiene.