Book Review: Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy

This book has, once again, reminded me of what I admire most about Charlie Chase: He discusses forecasting in a language that everyone can understand, from the most junior data analyst to C-level executives, and teaches them something important about the topic that is directly relevant to them. In his latest book, Consumption-Based Forecasting and Planning, Charlie explains how Predictive Analytics and Machine Learning can help firms improve their forecasting and demand planning processes.