Demand Shaping With Supply in Mind—The Planner’s Role in a Supply Constrained World

This column reintroduces a supply-demand matching planning process that involves “demand shaping with supply in mind”. It was the type of process that was needed during the pandemic. When there were severe supply shortages, both supply and demand became uncertain. Also discussed is the projection that this process may need to be deployed more often during the looming Longevity Economy which might result in severe labor shortages, as well as result in other types of supply constraints. The process, however, could also be always useful for creating a role for supply-side Planners to help generate additional revenue and profits.