The Alpha & Omega of Product Lifecycle Management

Product Lifecycle Management is a key value driver for any business, particularly Consumer Goods Companies and those that rely on product innovation to remain competitive. This article is designed to be a comprehensive guide to Product Lifecycle Management and to assist planning leaders in incorporating PLM into their existing S&OP/IBP processes. The individual process steps are covered, along with their subroutines, and when they need to happen and who needs to be involved. Crucially, I reveal how these elements facilitate decision making regarding continuing or discontinuing existing products and whether to see new product introductions through to launch, or to abort.