Spring 2024

Journal of Business Forecasting Volume 43 | Issue 1 | Spring 2024

The lead article of this issue deals with AI in demand planning and forecasting and offers a warning that it can lead to standardized outputs and mediocre planning performance, and suggests that the human touch won't be replaced anytime soon. Other highlights of this issue include insight into how forecast accuracy is not necessarily correlated with improved decision making or business performance, and a new approach to new product launches that combines demand forecasting with demand creation.

Featured Articles:

• A Spiral Into AI Mediocrity: AI is Not taking Your Job Anytime Soon

  By Eric Wilson

• Combining Forecasting & Demand Creation for New Product Launches

  By Yudai Yamaguchi

• Forecasting Fallacy Exposed: The Economics Behind Accuracy

  By Johann Robette

• Animal Farm Segmentation: Tailored Strategies for Portfolio Management

  By Piotr Jasinski

• S&OP Implementation: Real Life Case Study at a European Retailer

  By Tania Salgado Velo, CPF

• Unity, not Unanimity: Driving True Collaboration in S&OP

  By Tom Pierce

• When S&OP Isn’t Enough: Extreme Volatility Calls for ‘Special Teams’

  By Larry Lapide

• A Soft Landing Looking Likely? US Economy Steady as Analysts Eye Rate Cuts

  By Nur M. Onvural