Turning Consumption Data Into Robust Demand Plans: How To Implement Consumption-Based Forecast Models In Your Organization
Virtual Best Practices Conference: Business Planning, Forecasting & S&OP/ IBP
Turning Consumption Data Into Robust Demand Plans: How To Implement Consumption-Based Forecast Models In Your Organization
You will learn:
- What consumption-based forecasting is, including the inputs and outputs
- The value of POS data in your forecasting to see drivers of demand like store placement, promotions and price
- Practical steps to implementing a consumption-based model into your demand planning where we translate consumer demand into shipment/replenishment plans
- Examples of how it can be used to improve collaboration with your cross-functional partners and generate more robust insights in your demand reviews

Meredith Cannon
Senior Director of Sales and Operations Planning
Bimbo Bakeries USA
Prior Roles:
- Campbell’s Snacks: Director Integrated Business Planning, Implementation Lead
- Ball Corporation: Director of Demand Planning and Customer Fulfillment
- WhiteWave Foods and L’Oreal: Led demand planning
Education
- BA in Economics from Davidson College