Teaching Sales & Marketing to Create Their Own Forecasts for Better Demand Planning

EUROPE VIRTUAL BUSINESS PLANNING, FORECASTING & S&OP CONFERENCE

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You will learn:

Why qualitative input about customers and the market from Sales and Marketing is crucial in forecasting.
How to encourage your global sales teams to create their own forecasts.
How to increase the quality of the forecasts received from your Sales and Marketing teams.
How to keep colleagues in Sales and Marketing engaged to provide valuable input to the S&OP process
How we got the Sales & Marketing team at Oleon to translate their outlooks into forecasts.

Aurélie Stefens

Global Demand Manager

Oleon

After graduating University in 2005 with a Master’s in Applied Economics, Aurélie became a Demand Planner for TerBeke-Pluma in Belgium. Then, she joined BD where she worked in many aspects of the supply chain including Supply Planning, Demand Planning, S&OP, DRP, and SAP Implementation. She currently works as Global Demand Manager for Oleon, a Belgian chemicals company, working on maturing their S&OP process and developing the Global Demand Planning Department.