New Product, New Opportunity: Forecasting New Products With No Sales History

EUROPE VIRTUAL BUSINESS PLANNING, FORECASTING & S&OP CONFERENCE

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You will learn:

How to plan new items and new category launches from a startup perspective.
How to generate robust forecasts with little or no historical data.
How to refine new product forecasts and communicate performance to the broader organization.
Real-life example of planning for 10 new items across 2 new product categories with lessons learned from Harry’s.

Audrey McClain

Sr. Forecast and Replenishment Analyst

HARRY’S

Audrey McClain currently works as a Sr. Forecast and Replenishment Analyst for Harry's. Her key experiences include CPFR, sales and operations forecasting, new product forecasting, data analytics, and master data management. She holds a BSc in International Business and Supply Chain Management from the University of Arkansas. Audrey is passionate about affecting change through supply chain optimization and currently focuses on supply chain and forecast optimization in the consumer packaged goods industry.